KitKat The World’s First Massage Billboard
[KitKat The World’s First Massage Billboard]
[The World’s First Massage Billboard:]
Kit Kat the famous chocolate bar wanted to launch it’s have a break concept in Colombia, the launch started in Bogotá, the countries capital and largest city, with its high population density, traffic jams and over used public transport systems is one of the most stressful chaotic cities in Latin American, we wanted to give the stressed out citizens a break. It is well known that a massage can be great to relieve stress. So we decided to do just that.
The worlds first massage billboard.
((( THE FIRST MASSAGING BILLBOARD )))
We took over billboards and bus shelters across the city and turned them into mini massage parlors.
Headline: “Come I’ll give you a massage.”
All you had to do was to lean against the billboard and it would give you a quick and comforting massage.
That way KitKat gave millions of stressed citizens a well deserved break.
Have a break, have a Kit Kat.
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KitKat The World’s First Massage Billboard. Have a break, have a Sunstone Registered Massage.